A LITTLE NOTE ON WORK, MOTHERHOOD & ... FAIRIES

For years, I knew what ambition was supposed to look like: climb the corporate ladder, build something bigger, move faster, fill every inch of the diary. Even after leaving that world, I found myself wondering whether I was simply replacing one race with another.

Motherhood made me question that a little more. Somewhere between three girls, the everyday chaos and the endless advice to do more, I started thinking about the ordinary Tuesday version of life. Not the next milestone. Just whether I loved the life I was already living.

Which is slightly ironic, because now I sell fairies.

But somehow The Playmakers has felt different. Inspired by my children, I'm building a little world that celebrates the place between the real and the imaginary — where they live so naturally before we grown-ups teach them to be sensible about everything.

I still want to work, create, be ambitious and have something that belongs to me. Just not at full speed, all the time. I want to make things worth keeping: felt fairies you can dress again, gardens you can replant, stories that don't end after one afternoon.

Hopefully it's something my girls can grow up around. And something I can keep growing into.

xo Sara ♡

FOUNDER & FAIRY GODMOTHER